Maximize Your Revenue During the 2026 World Cup – Join Us March 18

The 2026 World Cup is coming — is your business ready to capitalize on it?

Thurston EDC, in partnership with the Thurston County Chamber, Thurston County, Experience Olympia & Beyond, and the Cities of Lacey, Olympia, Tumwater, and Yelm, invites you to attend:

World Cup Business Info Event
Wednesday, March 18, 2026
8:30 AM – 10:30 AM
SPSCC Event Center – Lacey Campus
4220 6th Ave SE, Lacey, WA 98503

This focused, business-centered session will provide critical information to help you legally and strategically maximize revenue during the World Cup — particularly if you are considering hosting viewing parties, fan events, or special promotions.

What You’ll Learn:

• World Cup Fan Zones – What to expect locally and how your business can participate
• FIFA Rules & Regulations – What you can and cannot do when hosting events or promotions
• Marketing & Tourism Opportunities – How to attract visitors and leverage regional campaigns (Experience Olympia & Beyond)
• City Permitting Breakouts – Direct guidance from Lacey, Olympia, Tumwater, and Yelm on event permits and compliance
• Q&A Session – Get your specific questions answered
• World Cup Business Playbook – Take-home resource to guide your planning

Whether you operate a restaurant, bar, retail store, event venue, or hospitality business, this event will help you navigate compliance requirements while maximizing customer engagement and revenue potential.

Space is limited.

We look forward to helping your business prepare for one of the largest global sporting events in the world.

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