Business Enterprise Startup Training or BEST consists of five online courses that help guide new entrepreneurs through the most important aspects of starting a business. These courses include:

Business Plan Writing for Startups

This course was developed to guide new entrepreneurs through the process of starting a business while writing a business plan at the same time. The course uses online learning modules, a business plan exercise workbook, and a business plan web application to make the business plan writing process much less intimidating. Business Plan Writing for Startups provides three step systems for each chapter in the business plan to ensure entrepreneurs understand the most important aspects of starting and operating a business. These systems will help individuals finish their business plans quicker, understand what lenders and investors are looking for in their plans, and ensure new businesses start on a solid foundation.

Structures and Licenses for Startups

Starting a business can be intimidating and confusing. This course provides a step by step process for starting your business in Washington State. Topics covered in the course include: selecting a legal structure, structure formation process in Washington State, obtaining an Employer Identification Number, obtaining State and City Business Licenses, additional Licensing requirement and business insurance. This course also includes industry specific startup checklists for restaurants, farms, construction etc.

Branding and Marketing for Startups

One of the most important aspects of starting a business is ensuring you create a path toward developing a strong brand and marketing strategy. Branding and Marketing for Startups presents a three-phase system for creating a strong marketing platform for a startup. Topics covered include:  Brand Mission, Brand Guide, Logos, Market Segments, Target Market, Marketing Tool Selection, Websites, Google My Business, Consistent Brand Messaging, Customer Service, Customer Reviews, and Growing your Audience.

Accounting for Startups

This course was developed by a Certified Public Accountant who has years of experience coaching new business startups. The course outlines the fundamental knowledge entrepreneurs need to successfully manage their finances while ensuring the organization is in compliance with federal, state, and city tax requirements. Topics include: Business Bank Accounts, Accounting Systems, Chart of Accounts, Financial Statements, and Taxes.

Intellectual Property for Startups

Understanding your businesses intellectual property is an important aspect of developing and maintaining a competitive advantage. This course dives into copyrights, trademarks, patents, and trade secrets. It helps new entrepreneurs understand which intellectual property protection is appropriate and the process of obtaining that protection.

*Scholarships are available for this course. Please email info@wcwb.org to request a scholarship application.

*BEST is a SEAP approved course.

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